Description

Malka Meat is a Jerusalem-based kosher catering service specializing in traditional Middle Eastern and North African cuisine. With decades of culinary experience, they offer a diverse menu featuring dishes like couscous, homemade bourekas, and a variety of salads, all prepared without preservatives. The website serves as a digital platform to showcase their offerings and facilitate event catering bookings.

Prototyping

Developed multiple wireframe iterations to explore various layouts and user flows. These prototypes were tested to determine the most effective approach for user engagement, leading to a design that highlights the menus and simplifies the ordering process.

Design

Understanding the Brand

Collaborated with the Malka Meat team to grasp their culinary philosophy and target audience, ensuring the website's design elements—color schemes, typography, and imagery—aligned with their vision.

Detailed Menus

Comprehensive menus for various events, including Shabbat Chatan and Mitzvah meals, allowing clients to plan their catering needs effectively.

Responsive Design

Ensured the website is fully responsive, providing optimal viewing experiences across desktops, tablets, and smartphones, recognizing the diverse ways customers access the site.

Bring it all togheter

This project emphasized the importance of aligning digital platforms with a brand's identity and the value of user-centric design. It also highlighted the effectiveness of integrating familiar communication tools, like WhatsApp, to meet customer preferences.